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There you are, standing in the pub, all alone. Until you make eye contact with that attractive – albeit slightly hazy – stranger at the bar. Thanks to the beers you’ve already knocked back, you dare to walk up to him. Hello !
Not only was your fear of being rejected unfounded, once you start talking you realize that this person is only becoming more attractive . Despite your speech becoming significantly worse and your vision blurring, you manage to get this hottie home. But then you wake up the next day.
The person who looked so appetizing the night before turns out to be quite a disappointment in bed the next morning. “What have I done?” It is a classic case of ‘beer goggles’: the phenomenon that after excessive alcohol consumption people look more attractive than they actually are. Alcohol makes people more beautiful than you would like, according to researchers.
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Research into the ‘beer goggles’
In the latest study of the “beer goggles,” researchers traveled to the pubs and bars near their Edge Hill University research lab in the United Kingdom. There, they asked 120 people, both sober and intoxicated, to indicate on a laptop whether the letter “T” was displayed correctly or upside down. At the same time, the person was instructed to ignore a series of faces on the screen.
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The study found that sober bargoers were more distracted by attractive faces. But the drunk participants were just as distracted by attractive faces as by unattractive ones.
“We know that attractive faces can distract from a task, but our research suggests that alcohol can reduce this effect; to give everyone a level playing field,” Dr. Rebecca Monk, lead author of the study, said in a statement .
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“Most people have heard of the effect of ‘beer goggles’ and our research adds to the evidence that there is some truth to this anecdotal wisdom,” adds co-author Professor Derek Heim.
“It’s notable that participants in our study were only mildly intoxicated, suggesting that it doesn’t take much alcohol at all for people to put on their beer goggles.”
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