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“Change to not change” was the line from the press release for Armani’s spring 2025 show, the designer’s first since turning 90 in July.
The collection was based on Emporio women’s looks from the 90s: two-piece trouser suits (sometimes with ties), silk harem pants, straw hats and, of course, large jewelry.
Emporio Armani Spring 2025
Gradually, silk textures were replaced by translucent ones with prints in Armani’s signature shades: lilac, pink, cornflower blue.
Emporio Armani Spring 2025
The maestro suggests meeting the spring-summer season of 2025 in light suits, sundresses, fluffy shorts and skirts, knitted tops fastened with hooks, cropped vests with a V-neck, soft fabric boots and moccasins.
Emporio Armani Spring 2025
Everyone knows Giorgio Armani as a brilliant colorist. Just look at his signature shade Greige, which is included in the Pantone color list and was obtained by mixing warm beige and cold gray. In this collection Greige sounded both solo and in complex combinations and patterns.
Emporio Armani Spring 2025
For fans of color, there was light purple, fuchsia, and rich cornflower blue. Velvety textures were next to silk, transparent ones were friends with leather, and satin ones with suede.
Emporio Armani Spring 2025
After the show, Giorgio Armani threw a grand party to celebrate the opening of the large Emporio Armani store on Via Manzoni after a 6-month renovation.
Emporio Armani Spring 2025
A week later, the designer visited New York for another show, timed to coincide with the opening of the new Armani building on Madison Avenue, which will feature apartments, a restaurant and, of course, a new Giorgio Armani store .
“Over the last twenty years, digital technologies have permeated every aspect of our lives and many things have changed, including consumer habits. However, I believe that physical stores provide an irreplaceable, multi-sensory experience with a unique opportunity for human interaction – something that the virtual world is sorely lacking. A physical store offers customers the opportunity to touch, experience and immerse themselves in the lifestyle of a brand. This complements the digital sphere and can never be replaced by it.”
Emporio Armani Spring 2025
Giorgio Armani, at 90, just schooled us all on how to age like fine wine—by refusing to play by anyone’s rules but his own. “Change to not change” isn’t just a catchy tagline; it’s the manifesto of a man who’s spent decades perfecting the art of quiet rebellion.
Spring 2025? Think ’90s Emporio nostalgia—slinky silk harem pants, power suits with cheeky ties, and jewelry that screams “more is more”—but remixed with translucent fabrics, velvety leather mashups, and that iconic Greige hue that’s basically Armani’s fingerprint in Pantone form. Oh, and those fluffy shorts? Chef’s kiss.
But here’s the plot twist: While the rest of fashion orbits the metaverse, Armani’s doubling down on IRL magic. Between Milan’s revamped Emporio flagship and New York’s swanky new Madison Avenue hub (complete with apartments and a restaurant, because why not?), he’s betting big on stores you can actually touch—no VR headset required. “Come feel the suede, marvel at the stitching, and remember what it’s like to exist in a room with other humans,” he might as well say.
So, will you be rocking Greige solo next spring, or going full fuchsia? Either way, Armani’s got you covered—in silk, satin, and a side of legacy. Drop your hot takes below, and let’s argue about whether fluffy shorts deserve a spot in fashion history.