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“I think the recipe for fashion is not to be fashionable. The recipe for fashion is to be yourself,” said Balmain creative director Olivier Rousteing, commenting on the spring-summer 2025 collection.
In addition, the designer noted that Balmain has returned to the broadest luxury category of all: beauty . Which brings the brand back to its roots, codes and, of course, beauty.
This trend was expressed on the catwalk in the pointed shoulders that first appeared at the house when Rousteing was assistant to his predecessor Christophe Decarnin, in dresses that visually echoed the silhouettes of perfume bottles, in horizontal stripes of gold chains and pearls.
Balmain Spring 2025
The faces on dresses, jackets and shorts were hand-embroidered using hundreds of thousands of mother-of-pearl beads. The intricately textured dress and top, which mimicked a body covered in paint, were made in mascara palettes from the brand’s new collection.
Balmain Spring 2025
Many of the looks reflected the design of Balmain’s recently launched Les Éternels throwback heritage fragrance line . They also inspired Rousteing’s heels, bags and jewelry. Incidentally, France’s first lady Brigitte Macron, who wears the fragrances, was present at the show.
Balmain Spring 2025
The catwalk featured women from different generations, highlighting Rousteing’s desire to expand the range of possibilities of fashion as a social phenomenon.
Balmain Spring 2025
In addition to dusty pink satin dresses, tweed suits and a luxurious evening line in scarlet-lingonberry-coral shades, I paid attention to the accessories: lipstick earrings, belts and bracelets in the form of eyeshadow palettes and the same bottles that the models held in their hands, in addition to the usual bags.
Balmain Spring 2025
But this Balmain show also hit a key moment that Rousteing had long been aiming for. Back in 2012, when he took over the company, Balmain was on the verge of bankruptcy. By 2024, the company’s revenue had grown more than tenfold to just over €30 million, and its range of categories had expanded to include bags, eyewear, sneakers, children’s wear, and more.
More details.
Balmain Spring 2025
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