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For the Spring 2025 collection, creative director Sabato De Sarno focused on Gucci’s archives , particularly the 1960s, and on the brand’s devoted client and muse, Jacqueline Kennedy Onassis.
“When I was digging through the archive, I discovered that someone had described her style as ‘effortless grandeur.’ Those words stayed with me throughout the creative process.”
There was no obvious reference to those times at the start of the show, but as the show progressed, scarves with an archival Gucci Flora print and oversized sunglasses suggested that De Sarno was inspired by the looks of Jackie Kennedy during her trip to Capri in 1960.
Jacqueline Kennedy Onassis in Capri, 1960
Gucci Spring 2025
The catwalk featured an homage to the iconic white dress from Tom Ford’s 1996 collection (he was creative director of Gucci at the time ), only De Sarno’s dresses were in rich colors and accessorized with bamboo-shaped bracelets and chokers.
Gucci Spring 2025
The bamboo-shaped embellishments echoed the iconic 1947 Gucci Bamboo bag . The show featured several vintage models custom-made by Japanese artists, and a press release noted that an exhibition currently taking place in Japan chronicling the bag’s 60-year history.
Gucci Spring 2025
The boots were mixed with Horsebit loafers , and the designer turned the Horsebit hardware into a print, which he used to cover suits of jackets and miniskirts.
Gucci Spring 2025
Coats with subtle floral prints and wide-brimmed sun hats were inspired by a ’60s-style photograph of Queen Elizabeth II wearing Gucci .
Gucci Spring 2025
I noticed the monochrome rhinestone embroidery covering the entire look from head to toe; the Japanese-style coat with a cutout at the waist; the dresses covered in silver “scales” and the hot trend of styling with biker gloves.
Gucci Spring 2025
The collection’s palette ranged from shades of quiet luxury – anthracite, chocolate, black, milky, burgundy – to extreme lime.
Gucci Spring 2025
The show culminated in looks of floor-length coats, stylized with T-shirts and boyish jeans. Such a little “hooliganism” from the designer, who, it seems, has loosened up a little creatively in his sixth collection for the brand.
Gucci Spring 2025
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Gucci Spring 2025
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